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Episode 78 - DRAM: The Unsung Hero of the Smart Vehicle Revolution

Vehicle technology is evolving at a rapid pace, requiring more powerful processors and more DRAM capabilities. Memory and storage solutions are defining what our cars will be able to do in the near future — enabling the future of autonomous vehicles, vehicle-to-vehicle communication and life-saving safety technology.

Robert Bielby, Micron Technology's Senior Director, Automotive System Architecture, Embedded Business Unit, discusses the culture at Micron and how their application-aware memory solutions will be able to make the impossible, possible. 
 

Meet Our Guest

 

ROBERT BIELBY
Senior Director, Automotive System Architecture, Embedded Business Unit, Micron Technology, Inc.

Robert Bielby, senior director of automotive system architecture, leads the Systems Architecture Team responsible for Micron’s overall strategy and product definition for the Automotive Division business group. Before joining Micron in 2016, Mr. Bielby spent more than 30 years in systems, semiconductor and solutions businesses holding various engineering and executive roles at Kodak, Altera, LSI Logic and Xilinx.

Most recently, Mr. Bielby was vice president of the consumer, automotive and broadcast markets at Xilinx where he led the creation of their automotive business and growth to become #2 in the advanced driver assistance systems (ADAS) market.

Mr. Bielby brings a wealth of experience at the system level in architecture, strategy, vertical marketing and product planning roles. Robert has authored multiple articles on broad industry topics and holds 28 patents in the areas of channel coding, digital signal processing and programmable logic devices.

 

 

 

Bonus Features

Our Host


 

GRAYSON BRULTE
Innovation Strategist & Co-Founder, Brulte & Company
 

Grayson Brulte is an autonomous mobility advisor and consultant who provides strategic counsel and political insights to help clients navigate what’s next.

As an SAE strategic partner since 2017, Grayson brings his in-depth industry knowledge to host SAE Tomorrow Today. His unique perspective factors in economics, politics and technology into one-of-kind weekly conversations with innovators changing mobility and its impact on society.

Grayson is a thought-leader who regularly provides insights to publications including Bloomberg, Reuters, The Financial Times, Wall Street Journal, The Los Angeles Times, Hollywood Reporter and Forbes. His written opinions and insights have been featured by organizations including the Consumer Technology Association in presentations to the Federal Trade Commission.

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